Estimate & Insurance-Claim Coordination: the full procedure
Build an accurate, professional estimate and coordinate cleanly with the homeowner’s insurance claim when storm or damage work is involved.
- Applies to: Estimator / Owner
- Frequency: Per qualified job
- Scope: Covers pricing the scope and supporting the homeowner’s insurance process as a contractor. The business documents damage and provides estimates; it does not adjust claims or practice public adjusting, and any legal/claim-eligibility question defers to the insurer, a licensed public adjuster, and applicable state law.
What you need
- Estimating software
- Measurement/inspection packet
- Material/labor cost database
- Photo documentation
- Written estimate template
The procedure, step by step
- Build the scope from the inspection — Convert the measurement and condition packet into a line-item scope of work.
- Price materials and labor — Apply current material costs, labor, waste factor, disposal, and margin per the pricing standard.
- Document damage for insurance jobs — Compile dated photos and notes supporting the scope; the business documents damage, it does not determine claim eligibility (defer to the insurer/adjuster).
- Stay in the contractor lane — Coordinate with the homeowner and, with permission, the adjuster, without performing public adjusting or making coverage promises.
- Present the estimate clearly — Deliver a written estimate showing scope, materials, exclusions, timeline, and price.
- Reconcile with the insurance scope — On claims, compare the carrier’s scope to yours and document any supplements with evidence, routed through the proper channel.
- Confirm payment and deposit terms — State deposit, draw schedule, and final payment terms in writing, complying with any state rules on deductibles.
- Get written authorization — Secure a signed contract/scope acceptance before ordering material or scheduling.
Quality check before you finish
- Estimate built line-by-line from the inspection packet
- Pricing includes waste, disposal, and margin per standard
- Damage documented with dated photos (insurance jobs)
- No public-adjusting or coverage promises made
- Written estimate lists scope, exclusions, timeline, price
- Payment/deposit terms stated in writing and code/state-compliant
- Signed authorization obtained before ordering
This is a free, source-anchored standard operating procedure (SOP) you can print and hand to staff. It documents the work sequence for a Roofing business — not safety or regulatory rulings, which defer to the cited authorities, the applicable code, and your own health-and-safety plan. Open the tool above to print it, toggle ink-saver, or (with a free ToolFluency Business account) edit it to match your own workflow.
Sources
- NRCA (nrca.net)
- National Association of Insurance Commissioners (naic.org)
- U.S. Small Business Administration (sba.gov)
About Free Roofing Estimate & Insurance SOP
Free printable roofing estimate and insurance-claim coordination SOP — price accurately and support the claim without crossing into public adjusting.
How to use
- Read the full procedure top to bottom before the work — the SOP runs in order and each step builds on the last.
- Toggle Ink-saver (black & white) for a cheaper mono print for the binder; leave it off for the full-color version.
- Click Print SOP to print or save as PDF. Print one per crew, laminate it for the binder, or attach it to the job in your scheduling system.
- Train new hires on it and have staff sign off. Found something out of date? Use the feedback link — flagged SOPs are re-researched against the source list.
Frequently asked questions
Can a roofer handle the homeowner’s insurance claim?
A roofer can document damage and provide an estimate, but negotiating or adjusting a claim on the homeowner’s behalf can constitute public adjusting, which is regulated by state law. Stay in the contractor lane and defer claim-eligibility and negotiation questions to the insurer and a licensed public adjuster. Coverage promises should never be made.
How should deductibles be handled on insurance roofing jobs?
The homeowner is responsible for their deductible, and many states have laws making it illegal for a contractor to waive or absorb it. Always collect the deductible and follow your state’s rules, which this SOP defers to. State the deductible clearly in the written agreement.
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